Privacy policy

1) Introduction and contact information for the data controller

1.1We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to any information that can be used to identify you personally.

1.2The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is RUWI GmbH, Obercarsdorfer Strasse 10, 78737 Fluorn-Winzeln, Germany, Tel.: +49 7402 8414, Email: info@ruwi.de. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when you visit our website

2.1When you use our website for informational purposes only—that is, if you do not register or otherwise provide us with information—we collect only the data that your browser transmits to the website server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

The website we visited
Date and time of access
Amount of data sent in bytes
Source/link that brought you to this page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively should there be concrete evidence of unlawful use.

2.2For security reasons and to protect the transmission of personal data and other confidential information (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the padlock icon in your browser address bar.

3) Hosting & Content Delivery Network

3.1We use a provider to host our website and display its content; this provider delivers its services—either directly or through selected subcontractors—exclusively on servers located within the European Union.

All data collected on our website is processed on these servers.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

3.2Shopify

We use a content delivery network provided by the following company: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data can also be transferred to:

Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA

This service enables us to deliver large media files, such as graphics, page content, or scripts, more quickly via a network of regionally distributed servers. This processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Article 6(1)(f) of the GDPR. We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.

For data transfers to the United States, the data recipient has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies—small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device for a longer period and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.

If personal data is processed through individual cookies we use, such processing is carried out in accordance with Article 6(1)(b) of the GDPR for the purpose of performing the contract, pursuant to Article 6(1)(a) of the GDPR in the event that consent has been given, or pursuant to Article 6(1)(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website as well as a user-friendly and effective design of the site visit.

You can configure your browser to notify you when cookies are set, allowing you to decide on a case-by-case basis whether to accept them, or to block cookies in specific cases or generally.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Getting in touch

5.1Shopify Inbox

This website uses the live chat system provided by the following company: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

The processing of personal data transmitted via chat is carried out either in accordance with Article 6(1)(b) of the GDPR, because it is necessary for the initiation or performance of a contract, or in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in effectively supporting our website visitors.
Your data transmitted in this manner will be deleted, subject to any conflicting statutory retention periods, once the matter in question has been conclusively resolved.

In addition, for the purpose of creating pseudonymized user profiles using cookies, further information may be collected and analyzed; however, this information does not serve to identify you personally and is not combined with other data sets. If this information is personally identifiable, it is processed in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

You can prevent cookies from being set by adjusting your browser settings. However, this may limit the functionality of our website.
You may object at any time to the collection and storage of your data for the purpose of creating a pseudonymized usage profile, with effect for the future.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.

5.2Loox

We use the services of the following provider for review reminders: Loox Online Ltd., Rehov Har Sinai 2, 6581602 Tel Aviv-Yafo, Israel

We will only share your email address and, if applicable, other customer data with the service provider—based solely on your explicit consent in accordance with Article 6(1)(a) of the GDPR—so that the service provider can contact you via email with a review reminder.

You may withdraw your consent at any time, effective for the future, by notifying us or the provider.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.

5.3When you contact us (e.g., via the contact form or email), we process your personal data solely for the purpose of handling and responding to your inquiry, and only to the extent necessary for that purpose.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) of the GDPR. If your contact is aimed at entering into a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted if the circumstances indicate that the matter in question has been conclusively resolved and provided that no statutory retention obligations preclude this.

6) Data processing when opening a customer account

In accordance with Article 6(1)(b) of the GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account by referring to the input fields on the relevant form on our website.

You may delete your customer account at any time by sending a message to the contact address of the data controller listed above. Once your customer account has been deleted, your data will be deleted provided that all contracts concluded in connection with it have been fully fulfilled, there are no legal retention periods that prevent this, and we no longer have a legitimate interest in continuing to store the data.

7) Use of customer data for direct marketing

7.1Subscription to our email newsletter

If you subscribe to our email newsletter, we will send you regular updates about our offers. The only required information for receiving the newsletter is your email address. Providing additional information is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you will only receive the newsletter once you have explicitly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.

By clicking the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time by clicking the link provided in the newsletter or by sending a message to the contact person listed at the beginning of this notice. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

7.2Email Notification of Product Availability

For items that are temporarily out of stock, you can sign up to receive email notifications when they become available. We will send you a one-time email notification regarding the availability of the item you have selected. The only required information for receiving this notification is your email address. Providing additional information is voluntary and may be used to address you personally. For email communications, we use the so-called double opt-in procedure, which ensures that you will only receive a notification once you have explicitly confirmed your consent by clicking on a verification link sent to the email address you provided.

By clicking the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can investigate any potential misuse of your email address at a later date. The data we collect when you sign up for our email notification service regarding product availability is used strictly for the intended purpose.

You may unsubscribe from availability notifications at any time by sending a message to the contact person listed above. Once you have unsubscribed, your email address will be immediately removed from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

7.3Shopping Cart Reminders via Email

If you abandon your shopping session before completing your order, you have the option to request a one-time email reminder of the contents of your virtual shopping cart.

The only required information for sending this reminder is your email address. Providing additional information is voluntary and may be used to address you personally. For email communications, we use the so-called double opt-in procedure, which ensures that you will only receive a notification once you have explicitly confirmed your consent by clicking on a verification link sent to the email address you provided.

By clicking the confirmation link, you consent to our use of your personal data in accordance with Article 6(1)(a) of the GDPR for the purpose of sending you a shopping cart reminder. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a message to the contact person listed above. Once you have unsubscribed, your email address will be immediately removed from our mailing list set up for this purpose, unless you have expressly consented to the continued use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

8) Data processing for order fulfillment

8.1To the extent necessary for the performance of the contract for delivery and payment purposes, the personal data we collect will be disclosed to the contracted carrier and the contracted financial institution in accordance with Article 6(1)(b) of the GDPR.

If we are obligated to provide you with updates for goods containing digital elements or for digital products based on a relevant contract, we will process the contact information you provided when placing your order in order to personally notify you in accordance with our legal obligations under Article 6(1)(c) of the GDPR. Your contact information will be used strictly for the specific purpose of communicating updates we are obligated to provide and will be processed by us for this purpose only to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who assist us, in whole or in part, with the fulfillment of contracts we have entered into. Certain personal data is transferred to these service providers in accordance with the information provided below.

8.2Disclosure of Personal Data to Shipping Service Providers

- DHL

As a shipping service provider, we use the following carrier: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will share your email address and/or phone number with the provider in accordance with Article 6(1)(a) of the GDPR prior to shipping the goods, for the purpose of scheduling a delivery date or notifying you of the delivery, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This information is only disclosed to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide a delivery notification.

You may revoke your consent at any time, effective for the future, by contacting the data controller named above or the provider.
- DPD

As a shipping service provider, we use the following carrier: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Consent may be revoked at any time, with future effect, by notifying the data controller named above or the provider.

8.3Use of Payment Service Providers (Payment Services)

- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method offered by the provider that requires you to pay in advance (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

9) Web analytics services

9.1Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables us to analyze your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device and used to collect certain information. This information includes your IP address, although Google truncates the last few digits to prevent direct identification of individuals.

The information is transmitted to Google's servers and processed there. This may also involve transfers to Google LLC, which is based in the United States.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and truncated is not combined with other data from Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the placement of cookies on the device you are using, takes place only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

For further legal information regarding Google Analytics 4, please visit https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, https://policies.google.com/technologies/partner-sites, and

Demographic Features
Google Analytics 4 uses the special “demographic characteristics” feature and can generate statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertising and third-party information. This allows target groups to be identified for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after being stored for a period of two months.

Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized ads" feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension of Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) of the GDPR, have set up an account on this website, and sign in to that account on different devices, your activities—including conversions—can be analyzed across devices.

For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

9.2Plausible

This website uses “Plausible,” a web analytics tool provided by Plausible Insights OÜ, Västriku tn 2, 50403, Tartu, Estonia.

This tool anonymously records and analyzes interactions between randomly selected individual visitors and the website in order to collect information about website usage (such as visitor numbers, page views, bounce rates, and time spent on the site).

No personal data is processed at any time. When you use this website, Plausible collects only non-personal data, such as information about your browser and user agent. This data is stored in a form that cannot be linked to any individual and is analyzed for statistical purposes. The data is deleted as soon as it is no longer needed for our analysis purposes.

If personal data is processed in individual cases, such processing is based on our legitimate interest in the statistical analysis of usage behavior for optimization purposes, in accordance with Article 6(1)(f) of the GDPR.

10) Retargeting/Remarketing and Conversion Tracking

Meta Pixel

On our website, we use the "Meta Pixel" service provided by the following company: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

When a user clicks on an ad we’ve posted on Facebook and/or Instagram, “Meta Pixel” adds a parameter to the URL of our linked page. After the user is redirected, this URL parameter is then stored in the user’s browser via a cookie set by our linked page itself.

This enables Meta to identify visitors to our website as a target audience for displaying ads. Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to users who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they have visited), which we transmit to Meta (so-called “Custom Audiences”).

On the other hand, the “Meta Pixel” allows us to track whether users were redirected to our website after clicking on an advertisement and what actions they took there (so-called “conversion tracking”).

The data we collect is anonymous to us, meaning we cannot identify individual users. However, Meta stores and processes this data, which allows it to link the data to specific user profiles and use it for its own advertising purposes.

All processing described above, in particular the setting of cookies to read information from the device you are using, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

The information generated by Meta is generally transmitted to and stored on a Meta server; in this context, it may also be transmitted to servers operated by Meta Platforms Inc. in the United States.

11) Page features

11.1YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers—at the latest when the video begins playing—in order to load the content. In the process, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is initiated via the plugin, the provider also uses cookies to collect information about user behavior, generate playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider while visiting the site, your data will be directly associated with your account when you click on a video. If you do not want your data to be associated with your account, you must log out before clicking the play button.

All of the aforementioned processing activities, in particular the use of cookies to read information from the device you are using, will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke the consent you have given at any time with future effect by deactivating this service via the “Cookie Consent Tool” provided on the website.

11.2Google Maps

This website uses an online map service provided by the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service that displays interactive maps to visually present geographic information. By using this service, you can see our location and easily find your way here.

As soon as you visit any of the subpages that include a Google Maps embed, information about your use of our website (such as your IP address) is transmitted to Google’s servers and stored there; this may also involve a transfer to the servers of Google LLC in the United States. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not wish for this association with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them.

The collection, storage, and analysis of data are carried out in accordance with Article 6(1)(f) of the GDPR, based on Google’s legitimate interest in displaying personalized advertising, conducting market research, and/or tailoring Google websites to user needs. You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google. If you do not consent to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely disabling the Google Maps web service by turning off JavaScript in your browser. Google Maps and, consequently, the map display on this website will then no longer be available.

To the extent required by law, we have obtained your consent to the processing of your data described above in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect. To withdraw your consent, please follow the procedure for objecting described above.

For more information about Google's privacy policy, please visit: https://business.safety.google/intl/de/privacy/

11.3Google Web Fonts

This site uses web fonts from the following provider to ensure consistent font display: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you visit a page, your browser loads the necessary web fonts into its cache to display text and fonts correctly, and establishes a direct connection to the provider’s servers. In doing so, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transferred to: Google LLC, USA

The processing of personal data when connecting to the font provider will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by disabling this service via the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

For more information about Google's privacy policy, please visit: https://business.safety.google/intl/de/privacy/

11.4Waylot

This website uses the translation service of the following provider via an API integration: Weglot SAS, 7 Cité Paradis, 75010 Paris, France

To automatically display the translation in the language of your choice, the browser you are using connects to the provider’s servers. The provider uses so-called "cookies" for this purpose; these are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website (including the truncated IP address) is generally transmitted to a server operated by the provider and stored there.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

12) Tools and Miscellaneous

12.1weclapp

We use the cloud-based accounting software service provided by the following company to handle our bookkeeping: weclapp GmbH, Friedrich-Ebert-Straße 28, 97318 Kitzingen

The provider processes our company’s incoming and outgoing invoices, as well as bank transactions where applicable, in order to automatically capture invoices, match them to transactions, and use this data to generate financial accounting records through a semi-automated process.

If personal data is processed in this context, such processing is based on our legitimate interest in the efficient organization and documentation of our business processes, in accordance with Article 6(1)(f) of the GDPR.

12.2Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users when they visit the site in the form of an interactive user interface, where they can grant consent for specific cookies and/or cookie-based applications by checking the appropriate boxes. Through the use of this tool, all cookies and services requiring consent are loaded only if the respective user grants the corresponding consent by checking the appropriate boxes. This ensures that such cookies are set on the user’s respective device only if consent has been granted.

The tool uses technically necessary cookies to save your cookie preferences. No personal user data is processed in this process.

If, in individual cases, the storage, assigning, or logging cookie settings, this processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.

Another legal basis for the processing is Article 6(1)(c) of the GDPR. As the data controller, we are legally required to make the use of non-technically necessary cookies contingent upon the user’s consent.

Where necessary, we have entered into a data processing agreement with the service provider to ensure the protection of our website visitors’ data and to prohibit its unauthorized disclosure to third parties.

For more information about the operator and the settings options for the cookie consent tool, please refer directly to the relevant user interface on our website.

13) Rights of the Data Subject

13.1Under applicable data protection law, you have the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data; please refer to the cited legal basis for the respective conditions for exercising these rights:

Right of access pursuant to Article 15 of the GDPR;
Right to rectification pursuant to Article 16 of the GDPR;
Right to erasure pursuant to Article 17 of the GDPR;
Right to restriction of processing pursuant to Article 18 of the GDPR;
Right to information pursuant to Article 19 of the GDPR;
Right to data portability pursuant to Article 20 of the GDPR;
Right to withdraw consent pursuant to Article 7(3) of the GDPR;
Right to lodge a complaint under Article 77 of the GDPR.

13.2RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, fundamental rights and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

EXERCISE YOUR RIGHT TO OBJECT, AND WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

14) Retention period for personal data

The length of time personal data is stored is determined by the applicable legal basis, the purpose of processing, and—where applicable—the relevant statutory retention period (e.g., retention periods under commercial and tax law).

When processing personal data based on explicit consent pursuant to Article 6(1)(a) of the GDPR, the data in question will be stored until you withdraw your consent.

If there are statutory retention periods for data processed in connection with contractual or quasi-contractual obligations pursuant to Article 6(1)(b) of the GDPR, such data will be routinely deleted upon the expiration of the retention periods, provided that it is no longer necessary for the performance or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.

When processing personal data on the basis of Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

When processing personal data for the purpose of direct marketing pursuant to Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.

Unless otherwise specified in the other information contained in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

As of: May 22, 2026, 3:57:20 a.m.

Privacy policy

1) Introduction and contact information for the data controller

2) Data collection when you visit our website

3) Hosting & Content Delivery Network

4) Cookies

5) Getting in touch

6) Data processing when opening a customer account

7) Use of customer data for direct marketing

8) Data processing for order fulfillment

9) Web analytics services

10) Retargeting/Remarketing and Conversion Tracking

11) Page features

12) Tools and Miscellaneous

13) Rights of the Data Subject

14) Retention period for personal data

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