Privacy Policy

1) Introduction and Contact Information for the Data Controller

1.1We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to any data that can be used to personally identify you.

1.2The data controller for this website, as defined by the General Data Protection Regulation (GDPR), is RUWI GmbH, Obercarsdorfer Strasse 10, 78737 Fluorn-Winzeln, Germany, Tel.: +49 7402 8414, Email: info@ruwi.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data Collection When You Visit Our Website

2.1When you use our website for informational purposes only—that is, if you do not register or otherwise provide us with information—we collect only the data that your browser transmits to the website server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

The website we visited
Date and time of access
Amount of data sent in bytes
Source/link that brought you to this page
Browser Used
Operating System Used
IP address used (if applicable: in anonymized form)

Data processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively should there be concrete evidence of unlawful use.

2.2For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the padlock icon in your browser’s address bar.

3) Hosting & Content Delivery Network

3.1To host our website and display its content, we use a provider that delivers its services—either directly or through selected subcontractors—exclusively on servers located within the European Union.

All data collected on our website is processed on these servers, unless different data recipients are specified below for specific data processing activities.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

3.2Shopify

We use a content delivery network provided by the following vendor: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data can also be transferred to:

Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA

This service enables us to deliver large media files—such as graphics, page content, or scripts—more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Article 6(1)(f) of the GDPR. We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.

For data transfers to the United States, the data recipient has adhered to the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies—small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device for a longer period and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.

To the extent that personal data is processed through individual cookies we use, such processing is carried out in accordance with Article 6(1)(b) of the GDPR either for the performance of a contract, pursuant to Article 6(1)(a) of the GDPR in the event that consent has been given, or pursuant to Article 6(1)(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a user-friendly and effective experience for visitors.

You can configure your browser so that you are notified when cookies are set and can decide on a case-by-case basis whether to accept them, or you can block cookies in specific cases or generally.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making Contact

5.1Shopify Inbox

This website uses the live chat system provided by the following vendor: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

The processing of personal data transmitted via chat is carried out either in accordance with Article 6(1)(b) of the GDPR, because it is necessary for the initiation or performance of a contract, or in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in effectively supporting our website visitors.
The data you provide in this manner will be deleted once the matter in question has been fully resolved, subject to any conflicting statutory retention periods.

In addition, for the purpose of creating pseudonymized usage profiles using cookies, further information may be collected and analyzed; however, this information does not serve to identify you personally and is not combined with other data records. If this information is personally identifiable, it is processed in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

You can prevent cookies from being set by adjusting your browser settings accordingly. However, this may limit the functionality of our website.
You may object at any time, with future effect, to our collection and storage of data for the purpose of creating a pseudonymized usage profile.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.

5.2Loox

For review reminders, we use the services of the following provider: Loox Online Ltd., Rehov Har Sinai 2, 6581602 Tel Aviv-Yafo, Israel

We will only share your email address and, if applicable, other customer data with the service provider—based solely on your explicit consent in accordance with Article 6(1)(a) of the GDPR—so that the service provider can contact you via email with a reminder to leave a review.

You may revoke your consent at any time, effective for the future, by notifying us or the provider.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.

5.3WhatsApp Business

You have the option to contact us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “Business version” of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction (such as an order you have placed), we will store and use the mobile phone number you use for WhatsApp, as well as your first and last names—if provided—in accordance with Article 6(1)(b) of the GDPR to process and respond to your inquiry. Based on the same legal basis, we may ask you via WhatsApp to provide additional information (order number, customer number, address, or email address) so that we can associate your inquiry with a specific transaction.

If you use our WhatsApp contact for general inquiries (such as regarding our range of services, availability, or our website), we will store and use the mobile phone number you use on WhatsApp as well as—if provided — your first and last names in accordance with Article 6(1)(f) of the GDPR, based on our legitimate interest in providing the requested information efficiently and in a timely manner.

Your data will only ever be used to respond to your inquiry via WhatsApp. It will not be shared with third parties.

Please note that WhatsApp Business has access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server operated by our parent company, Meta Platforms Inc., in the United States. To operate our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact information of users who have actually contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact information is stored in our address book has, upon first using the app on their device, consented to the transfer of their WhatsApp phone number from the address books of their chat contacts by accepting the WhatsApp Terms of Service, in accordance with Article 6(1)(a) of the GDPR. The transfer of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

For information on the purpose and scope of data collection, as well as the further processing and use of the data by WhatsApp, and your related rights and privacy settings, please refer to WhatsApp’s Privacy Policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have entered into a data processing agreement with the provider that protects the data of our website visitors and prohibits its disclosure to third parties.

As part of the processing activities described above, data may be transferred to servers operated by Meta Platforms Inc. in the United States.

For data transfers to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

5.4When you contact us (e.g., via the contact form or by email), personal data will be processed—solely for the purpose of handling and responding to your inquiry and only to the extent necessary for that purpose.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) of the GDPR. If your inquiry is aimed at entering into a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted when it is clear from the circumstances that the matter in question has been conclusively resolved and provided that no statutory retention requirements preclude such deletion.

6) Data Processing When Opening a Customer Account

In accordance with Article 6(1)(b) of the GDPR, personal data will continue to be collected and processed to the extent necessary when you provide it to us upon opening a customer account. You can find out which data is required to open an account by referring to the input fields on the corresponding form on our website.

You may delete your customer account at any time by sending a message to the address of the data controller listed above. Once your customer account has been deleted, your data will be deleted, provided that all contracts concluded in connection with it have been fully fulfilled, there are no statutory retention periods that prevent this, and we no longer have a legitimate interest in continuing to store the data.

7) Use of Customer Data for Direct Marketing

7.1Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will send you regular updates about our offers. The only required information for receiving the newsletter is your email address. Providing additional information is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you will only receive the newsletter once you have explicitly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.

By clicking the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time by clicking the link provided in the newsletter or by sending a message to the data controller listed at the beginning of this notice. Once you have unsubscribed, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to the continued use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

7.2Klaviyo

Our email newsletters and other promotional email communications are sent through this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly email marketing, we share the data you provided during registration with this service provider in accordance with Article 6(1)(f) of the GDPR so that the provider can handle email distribution on our behalf.

Subject to your express consent pursuant to Article 6(1)(a) of the GDPR, the provider also conducts a statistical analysis of the effectiveness of email campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the newsletter’s content. In doing so, device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed, but is not combined with other data sets.

You may revoke your consent to email tracking at any time, effective for the future.

We have entered into a data processing agreement with the provider that protects the data of our website visitors and prohibits its disclosure to third parties.

7.3Email Notification of Product Availability

For items that are temporarily out of stock, you can sign up to receive email notifications when they become available. We will send you a one-time email notification regarding the availability of the specific item you have selected. The only required information for receiving this notification is your email address. Providing additional information is optional and may be used to address you personally. We use the so-called double opt-in procedure for sending emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.

By clicking the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can trace any potential misuse of your email address at a later date. The data we collect when you sign up for our email notification service regarding product availability is used strictly for the intended purpose.

You can unsubscribe from availability notifications at any time by sending a message to the contact person listed above. Once you have unsubscribed, your email address will be immediately removed from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

7.4Shopping Cart Reminders via Email

If you cancel your purchase with us before completing your order, you have the option to receive a one-time email reminder of the contents of your virtual shopping cart.

The only required information for sending this reminder is your email address. Providing additional information is optional and may be used to address you personally. We use the so-called double opt-in procedure for sending emails, which ensures that you will not receive a notification until you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.

By clicking the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR to send you a shopping cart reminder. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a message to the contact person listed at the beginning of this notice. Once you have unsubscribed, your email address will be promptly deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this notice.

8) Data Processing for Order Fulfillment

8.1To the extent necessary for the performance of the contract for delivery and payment purposes, the personal data we collect will be disclosed to the contracted shipping company and the contracted financial institution in accordance with Article 6(1)(b) of the GDPR.

If, based on a relevant contract, we are obligated to provide you with updates for goods containing digital elements or for digital products, we will process the contact information you provided when placing your order in order to personally notify you in accordance with our legal obligations to provide information under Article 6(1)(c) of the GDPR. Your contact information will be used strictly for the specific purpose of notifying you about updates we are obligated to provide, and we will process it for this purpose only to the extent necessary to provide the relevant information.

8.2Disclosure of Personal Data to Shipping Service Providers

- DHL

As a shipping service provider, we use the following carrier: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will disclose your email address and/or phone number to the provider in accordance with Article 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of scheduling a delivery date or notifying you of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This information is disclosed only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide a delivery notification.

Consent may be revoked at any time, effective for the future, by notifying the data controller named above or the provider.
- DPD

As a shipping service provider, we use the following carrier: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Consent may be revoked at any time, with future effect, by notifying the data controller identified above or the provider.

8.3Use of Payment Service Providers (Payment Services)

- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method offered by the provider that requires you to pay in advance (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

9) Web analytics services

9.1Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables us to analyze your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device that collect certain information. This information includes your IP address; however, Google truncates the last few digits of your IP address to prevent direct identification of individuals.

The information is transmitted to Google's servers and processed there. This may also involve transfers to Google LLC, which is headquartered in the United States.

Google uses the information collected on our behalf to analyze your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics is not combined with any other data held by Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the placement of cookies on the device you are using, takes place only if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You may revoke your consent at any time with future effect. To exercise your right of revocation, please disable this service using the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

For additional legal information regarding Google Analytics 4, please visit https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, https://policies.google.com/technologies/partner-sites, and

Demographic Characteristics
Google Analytics 4 uses the special “demographic characteristics” feature and can use it to generate statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after being stored for a period of two months.

Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google may—subject to your consent to the use of Google Analytics pursuant to Article 6(1)(a) of the GDPR—analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the “Personalized Ads” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension of Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) of the GDPR, have set up an account on this website, and sign in to that account on different devices, your activities—including conversions—can be analyzed across devices.

9.2Plausible

This website uses “Plausible,” a web analytics tool provided by Plausible Insights OÜ, Västriku tn 2, 50403, Tartu, Estonia.

This tool anonymously records and analyzes interactions between randomly selected individual visitors and the website in order to collect information about website usage (such as visitor numbers, page views, bounce rates, and time spent on the site).

At no time is personal data processed in this process. When you use this website, Plausible collects only non-personal data, such as information about your browser and user agent. This data is stored in a form that cannot be linked to an individual and is analyzed for statistical purposes. The data is deleted as soon as it is no longer needed for our analysis purposes.

If personal data is processed in individual cases, such processing is based on our legitimate interest in the statistical analysis of usage behavior for optimization purposes, in accordance with Article 6(1)(f) of the GDPR.

10) Retargeting/Remarketing and Conversion Tracking

Meta Pixel

As part of our online services, we use the "Meta Pixel" service provided by the following company: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

If a user clicks on an ad we've placed on Facebook and/or Instagram, "Meta Pixel" is used to add a parameter to the URL of our linked page. After the user is redirected, this URL parameter is then stored in the user's browser via a cookie set by our linked page itself.

This enables Meta, on the one hand, to identify visitors to our online platform as a target audience for displaying advertisements (so-called “ads”). Accordingly, we use this service to display the Facebook and/or Instagram ads we place only to users who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they have visited), which we transmit to Meta (so-called “Custom Audiences”).

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an ad and what actions they take there (so-called “conversion tracking”).

The data we collect is anonymous to us, meaning it does not allow us to identify individual users. However, the data is stored and processed by Meta, which means it can be linked to the respective user profile, and Meta can use the data for its own advertising purposes.

All processing described above—in particular, the setting of cookies to read information from the device you are using—will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

The information generated by Meta is generally transmitted to and stored on a Meta server; in this context, it may also be transmitted to servers operated by Meta Platforms Inc. in the United States.

11) Page Features

11.1YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers—at the latest when the video begins playing—in order to load the content. In the process, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is initiated via the plugin, the provider also uses cookies to collect information about user behavior, generate playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider while visiting the site, your data will be directly associated with your account when you click on a video. If you do not want your data to be associated with your account, you must log out before clicking the play button.

All of the aforementioned processing activities—in particular, the setting of cookies to read information from the device you are using—are carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke the consent you have given at any time with future effect by deactivating this service using the “Cookie Consent Tool” provided on the website.

11.2Google Maps

This website uses an online map service provided by the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service that displays interactive (map) views to visually present geographic information. Using this service shows you our location and makes it easier for you to find your way here.

As soon as you visit any of the subpages that embed a Google Maps map, information about your use of our website (such as your IP address) is transmitted to Google’s servers and stored there; this may also involve a transfer to the servers of Google LLC in the United States. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not want this data to be associated with your Google profile, you must log out before clicking the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them.

The collection, storage, and analysis of data are carried out in accordance with Article 6(1)(f) of the GDPR, based on Google’s legitimate interest in displaying personalized advertising, conducting market research, and/or tailoring Google websites to user needs. You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google. If you do not consent to the future transfer of your data to Google in connection with your use of Google Maps, you also have the option to completely disable the Google Maps web service by turning off JavaScript in your browser. Google Maps—and thus the map display on this website—will then no longer be available for use.

To the extent required by law, we have obtained your consent to the processing of your data described above in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect. To exercise your right to withdraw consent, please follow the procedure for filing an objection described above.

For more information about Google's privacy policy, click here: https://business.safety.google/intl/de/privacy/

11.3Google Web Fonts

This site uses so-called web fonts from the following provider to ensure consistent font display: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you visit a page, your browser loads the necessary web fonts into its cache to display text and fonts correctly, and establishes a direct connection to the provider’s servers. In the process, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transferred to: Google LLC, USA

The processing of personal data in connection with establishing a connection with the font provider will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by disabling this service using the “Cookie Consent Tool” provided on the website. If your browser does not support web fonts, a default font from your computer will be used.

For more information about Google's privacy policy, click here: https://business.safety.google/intl/de/privacy/

11.4Weglot

This website uses the translation service of the following provider via an API integration: Weglot SAS, 7 Cité Paradis, 75010 Paris, France

To automatically display the translation in the language of your choice, the browser you are using connects to the provider’s servers. The provider uses so-called “cookies”—text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website (including your truncated IP address) is generally transmitted to one of the provider’s servers and stored there.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.

12) Tools and Miscellaneous

12.1weclapp

We use the cloud-based accounting software service provided by the following company to handle our bookkeeping: weclapp GmbH, Friedrich-Ebert-Straße 28, 97318 Kitzingen

The provider processes our company's incoming and outgoing invoices, as well as bank transactions where applicable, in order to automatically capture invoices, match them to transactions, and use this data to generate financial accounting records through a semi-automated process.

To the extent that personal data is also processed in this context, such processing is based on our legitimate interest in the efficient organization and documentation of our business processes in accordance with Article 6(1)(f) of the GDPR.

12.2Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users when they visit the site in the form of an interactive user interface, where they can grant consent for specific cookies and/or cookie-based applications by checking the appropriate boxes. Through the use of this tool, all cookies and services requiring consent are loaded only if the respective user grants the corresponding consent by checking the appropriate boxes. This ensures that such cookies are set on the user’s device only if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.

If, in individual cases, the storage, assigning, or logging cookie settings, this processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.

Another legal basis for the processing is Article 6(1)(c) of the GDPR. As the data controller, we are legally obligated to make the use of non-technically necessary cookies contingent upon the user’s consent.

Where necessary, we have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits its unauthorized disclosure to third parties.

For more information about the operator and the settings options for the cookie consent tool, please refer directly to the corresponding user interface on our website.

13) Rights of the Data Subject

13.1Applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the data controller with respect to the processing of your personal data; please refer to the cited legal basis for the respective conditions for exercising these rights:

Right of access pursuant to Article 15 of the GDPR;
Right to rectification under Article 16 of the GDPR;
Right to erasure under Article 17 of the GDPR;
Right to restriction of processing under Article 18 of the GDPR;
Right to be informed pursuant to Article 19 of the GDPR;
Right to data portability under Article 20 of the GDPR;
Right to withdraw consent that has been given pursuant to Article 7(3) of the GDPR;
Right to lodge a complaint under Article 77 of the GDPR.

13.2RIGHT TO OBJECT

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR SPECIFIC SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

14) Retention Period for Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and—where applicable—the respective statutory retention period (e.g., retention periods under commercial and tax law).

When processing personal data based on explicit consent pursuant to Article 6(1)(a) of the GDPR, the data in question will be stored until you withdraw your consent.

If there are statutory retention periods for data processed in connection with contractual or quasi-contractual obligations pursuant to Article 6(1)(b) of the GDPR, such data will be routinely deleted upon expiration of the retention periods, provided that it is no longer necessary for the performance or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.

When processing personal data on the basis of Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

When processing personal data for the purpose of direct marketing pursuant to Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.

Unless otherwise specified in the other information contained in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Stand: 02.09.2026, 03:44:10